Head of Trends @ The Hustle
"Content, whether it is written, audio, video, or some other medium, will continuously become easier to create. This is a simple function of technological evolution; even today, almost anyone can put their work online. This lower barrier to entry and the distributed nature of these digital mediums means that competition is greater than ever. Only the very best content creators will survive.
In 2020, many people crowded the content space, in hopes to make a living off of their work. Only a fraction of those will make it long-term, partially due to a saturated market and partially due to the commitment it requires. That doesn’t mean there isn’t room for new participants, but just that the bar required to succeed has been heightened.
Paid forms of content will continue to gain adoption, as people look for painkillers, instead of vitamins. However, those that succeed with paid content will be those with already large audiences or the runway to build them."